Introduction

A good business sign can be both complex and simple to create. These days, every other business owner and designer thinks they know how a great business sign should look like. After all, one can hardly walk down the street without seeing dozens of signs, However, when it comes to designing an appropriate sign, a large number of business owners and novice designers tend to neglect these five important factors.

A minimalist approach

More often than not, business owners and sign designers are strongly tempted to use as many eye-catching techniques and details as possible. However, that usually ends up as a mistake. When coming up with your design, try to drop details like the starburst, advanced shadowing effects, motion blur, and so on. Keep in mind that if your sign looks tacky and too aggressive, the people will most likely ignore your business. If you really must use a special effect, try sticking with just one and try to implement a minimalist design.

Use complimentary colors

Instead of using “favorite colors” try using complimentary ones. Even though yellow and green can create a nice spring feel, they are pretty poor for a business sign. So are orange and red or purple and blue. Keep in mind that dark colors rarely go well with less dark ones. Also, combining colors that are next to each other on the color wheel is usually not a good idea. The best colors for a business sign include the ones that are on …